Au Notebook
Dopamine Design – The "Additional" Design Trend That Is Shifting The Visual Game
If there’s ever been a product with eye-catching packaging on a supermarket shelf that makes you stop and pay attention, a banner that you can’t help but click on, or simply a color scheme that makes you feel happier – that’s the effect Dopamine Design is creating. Foreword After many years of Minimalism, the Dopamine Design trend has emerged as a colorful "push", reawakening consumers' sense of excitement when seeing bright color palettes. Dopamine Design is not just a shift in aesthetic style, but is also gradually redefining the way brands connect with consumers' emotions. And perhaps, this is the time for brands to ask themselves: is their current design fun enough?
