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Au Notebook

Dopamine Design – The "Additional" Design Trend That Is Shifting The Visual Game

If there’s ever been a product with eye-catching packaging on a supermarket shelf that makes you stop and pay attention, a banner that you can’t help but click on, or simply a color scheme that makes you feel happier – that’s the effect Dopamine Design is creating. Foreword After many years of Minimalism, the Dopamine Design trend has emerged as a colorful "push", reawakening consumers' sense of excitement when seeing bright color palettes. Dopamine Design is not just a shift in aesthetic style, but is also gradually redefining the way brands connect with consumers' emotions. And perhaps, this is the time for brands to ask themselves: is their current design fun enough?

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Au Light

Aurora looking for "a first-seater"

Opening the new year, Au's family is looking for a "first-seater" for the positions of Senior Content Creative, Senior Visual Creative, Account Creative, and Creative HR Trainee together with Au to create a creative, innovative, and successful year.

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Au Notebook

Dopamine Design – The "Additional" Design Trend That Is Shifting The Visual Game

If there’s ever been a product with eye-catching packaging on a supermarket shelf that makes you stop and pay attention, a banner that you can’t help but click on, or simply a color scheme that makes you feel happier – that’s the effect Dopamine Design is creating. Foreword After many years of Minimalism, the Dopamine Design trend has emerged as a colorful "push", reawakening consumers' sense of excitement when seeing bright color palettes. Dopamine Design is not just a shift in aesthetic style, but is also gradually redefining the way brands connect with consumers' emotions. And perhaps, this is the time for brands to ask themselves: is their current design fun enough?

blog
Au Notebook

#News: Vaseline - Gamers Remove Skins Permanently to Aid Burn Victims

A latest study shows that Thailand is facing the highest burn-related death rate in Southeast Asia. This shows a severe scarcity of skin donations for burn victims. Vaseline - a global skin care brand - quickly grasped this urgent issue to launch the "Skins for Skin" campaign in collaboration with gamers across Thailand.

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Au Notebook

#News: DUOLINGO JAPAN - Free "KFD" Fried Chicken for those who study during the holidays

When it comes to learning a new language, Duolingo emphasizes that patience is key. With that mindset, the brand spares no effort to remind its students to study every day. Unfortunately, the holiday season, when you have plans with friends and family, means notifications are automatically ignored, emails go unread, and language learning is a daily grind. will definitely be at the bottom of the priority list.

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Au Notebook

#News: AUSTRALIAN LAMB - Using “Roasted Lamb” to Bridge the Generation Gap

In Australia, the problem of generation gap is becoming more and more serious, seemingly impossible to solve. Misunderstandings and similarities between generations, from Baby Boomers to Gen Z, they all come from different perspectives and lifestyles. Choosing an extremely painful and "difficult" issue, Australian Lamb has shown a deep understanding of customers through an attractive two-minute film in a humorous and touching way.

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