05 Creative Trends in Women to follow

A year has more than five days dedicated to women – the target audience of most brands. During an increasingly crowded media world and increasingly unpredictable customer tastes, which are creative approaches to touch women’s hearts?

In response to the upcoming October 20th Women’s Day, Aurora conducts a Creative Trend for Women Report to help brands build creative campaigns that leave a strong impression on customers’ minds.

Let’s explore detail 05 outstanding creative trends on the topic of Women!

Visual Trend 01: Overwhelmed with a colorful palette, which is close to Gen Z

Saying goodbye to the usual soft and clear colors, brands become breakthroughs with futuristic and brilliant neon, bringing the image of a new modern woman with a personality to the throne.

• No longer soft pink, Diana brought a bold pink color with a vibrant neon tone in the campaign Tym em đi (which means Give me Heart).
• Kotex breaks the stereotype about periods with the Neon palette: Blue – Pink – Yellow that could not be more eye-catching and personal.

Visual Trends 02: Diversifying the image of women, breaking the old stereotype

“There is no need to follow a standard, women should be proud in their own way” is the message favored by brands.

• For PNJ, jewelry for modest women is an old story, let’s welcome the rise of bold and bold style in the MV You are a treasure.
• Farewell to the image of long, smooth black hair in familiar advertisements, Dove honors the beauty of all hair through multi-colored, multi-shaped hair.

Content Trends 01: Fun wordplay for a unique and impressive message

Play on words both helps brands integrate the brand name and express the new idea of the campaign.

• Not be a Woman, be a Main Female – become the main character of your life was the message that helped Loreal created a social media storm in October 2021.
• Maybeline – Mấy bé Lì is a catchy wordplay: the name “shout out” for Gen Lì (Gen Z) and the phrase that reminds of the brand as well.

Content Trends 02: Creating hypothetical situations to elicit reflections on feminine’ rights

• Imagine a person crying in the office, who would that person be? Men or women? You will be surprised that your answer is largely based on old gender stereotypes with CPB London’s campaign.
• It’s hard for a man to be a driver, but for a woman to be a driver is 10 times harder. Learn more about gender stereotypes through the journey of women to their dream of driving with Uber right here.

Content Trends 03: Telling touching stories

Exploiting touching content is always an old method but never outdated because of the humanistic messages it brings.

• Viettel tells the mother’s story from the point of view of her son to more clearly depict situations of climax conflict, then convey the message: ‘Appreciate and give your mother the best things in your own way’.
• SKII just considers 30 a number, not a ‘women’s expiration date’. How does SKII uncover insights and convey this message? Let’s explore the Case study with Aurora here.

👉🏻 To learn more about Creative Trends for Women, see the full report here.

Summary

Creative Trends for Women Report aims to help brands adapt to consumer tastes. With the above predictions, Aurora hopes brands will build impressive campaigns for women, increasing customer engagement in this Women’s Day.

To explore more marketing trends and how Aurora applied those in our campaigns, please visit our showcases here. We believe that a coffee chat can illuminate many amazing ideas for your brand, let’s go grab a coffee with us: hello@auroravietnam.co.