04 Outstanding Marketing Trends for the Banking Industry

Generation Z is growing more and more, creating great challenges for banks in terms of new transformation: younger, smarter, more technological, and more modern.

With the support of the Government, the program “National digital transformation to 2025, orientation to 2030” was launched with the expectation of bringing about economic and social development. So, what do banks need to do, and how to change the way they communicate to catch up with that trend?

👉🏻  Join Aurora to discover in detail 04 outstanding Marketing Trends for the Banking industry.

Trend 01: Banks have a new role: Customer’s financial coach

Financial management with Gen Z is a challenge when they are faced with countless consumer pitfalls. Therefore, the desire to be supported and accompanied on the way of spending – saving is an essential need of young people.

A good example of a “financial coach” is Barclays Bank – the Bank of England pioneering the creation of an intimate financial language with unique features.

• Moneyverse: A virtual world with a financial friend
• Barclays Money Mentors: Smart tools are like a “mentor”, helping customers practice spending management from scratch
• Barclays Moneyverse Matchmaking: Sharing financial problems in love and marriage

👉🏻  For a more in-depth understanding of the above activities, visit the Bank Marketing Trends Report Here.

Trend 02: Personalization is on the throne, conquering hearts with understanding

The trend of personalization is an inevitable condition in the financial industry to attract and maintain customer loyalty.

• In Vietnam, TP Bank thoroughly applies the personalization trend when designing application features. The collection “Banking with Me” is a combination of Voicepay, Facepay, Nickname, Me zone, and Chat pay to increase the transaction experience and financial management for users.

• In the international market, personalization is expressed through humanistic communication messages. With Caixabank, the campaign “Being first by your side” was positively responded to by a simple but sincere message, demonstrating the brand’s understanding with customers.

Trend 03: Gamification is applied in the financial world through entertainment and two-way interaction.

Gamification is an ideal touchpoint for brands to interact directly with customers while educating them about app features in a fun, entertaining way.

• BBVA Spain Bank built BBVA Game to promote customers to use all the features of the application.
• BIDV chose Gamification as the highlight communication activity on the occasion of the 65th anniversary.

Both banks have received positive results with more than 100,000 people participating and active on the application.

👉🏻 So how did the above banks create Concept Gamification with a bonus mechanism that was so attractive? Find out more details Here.

Trends 04: Build a virtual banking assistant

When visualizing a brand, the brand not only creates an emotional attachment but also creates a vivid image in the customer’s mind.

• VakifBank selected the character Vibi sponge as the avatar on the application. With cuteness and intelligence, Vibi has conquered more than 6 million Turkish people.

• Returning to the Vietnamese market, VIB immediately made an impression on customers with virtual financial expert Vie. This is a stylish, intelligent girl with admirable financial knowledge.

It can be seen that by creating vivid characters, the bank has both the advantage of being more proactive in terms of communication because of having a representative face and creating unique technological touch points with customers in the virtual world.

👉🏻 Join Aurora to analyze this trend in more detail Here.

In the face of the ever-changing MarCom wave, Aurora suggests a number of activities for banks so that the brand can keep up with the trend and lead the market with unique campaigns.

• Suggestion 01: Support customers with knowledge and thinking to build a personal finance
• Suggestion 02: Attract customers with great value annual promotions
• Suggestion 03: Incentivize Savings with Differential Advertising

👉🏻 For the details of the above suggestions, immediately visit the Creative Suggestions for Banks Here!

The Report of Marketing Trends & Suggestions for Banks is a must-have report for Marketers in the Banking and Finance sector. The report not only helps to provide a perspective on the MarCom Finance wave but also provides different and potential ideas.

To explore more marketing trends and how Aurora applied those in our campaigns, please visit our showcases here. We believe that a coffee chat can illuminate many amazing ideas for your brand, let’s go grab a coffee with us: hello@auroravietnam.co.