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Au Light
Au Career: Newsletter looking for Pictures & Texts
Anyone who knows where Image (Visual Creative) & Text (Content Creative) is hiding please immediately report to Au's HR at email "talent@auroravietnam.vn", the family would like to thank you and receive a generous gift!!!
Au Notebook
Dopamine Design – The "Additional" Design Trend That Is Shifting The Visual Game
If there’s ever been a product with eye-catching packaging on a supermarket shelf that makes you stop and pay attention, a banner that you can’t help but click on, or simply a color scheme that makes you feel happier – that’s the effect Dopamine Design is creating. Foreword After many years of Minimalism, the Dopamine Design trend has emerged as a colorful "push", reawakening consumers' sense of excitement when seeing bright color palettes. Dopamine Design is not just a shift in aesthetic style, but is also gradually redefining the way brands connect with consumers' emotions. And perhaps, this is the time for brands to ask themselves: is their current design fun enough?
Au Notebook
"Creative" Flavored Chocolate: 2024 Trend Reports
This year's White Valentine, Aurora gives you two flavors of Creative Chocolate: sweet 2024 Media Trends white chocolate, and 2024 Design Trends brown chocolate, which is bitter but extremely attractive.
Au Notebook
#News: Coach uses Virtual People to Promote Spring 2024 Handbag Collection
Coach - an American handbag brand - brings the impressive "Find Your Courage" campaign, taking viewers on an adventure into the magical universe with Imma, an AI character full of personality. With the famous "Coach Family" cast like Lil Nas
Au Notebook
#News: Vaseline - Gamers Remove Skins Permanently to Aid Burn Victims
A latest study shows that Thailand is facing the highest burn-related death rate in Southeast Asia. This shows a severe scarcity of skin donations for burn victims. Vaseline - a global skin care brand - quickly grasped this urgent issue to launch the "Skins for Skin" campaign in collaboration with gamers across Thailand.
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Dopamine Design – The "Additional" Design Trend That Is Shifting The Visual Game
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"Creative" Flavored Chocolate: 2024 Trend Reports
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Au Notebook: Conquering Gen Z on special occasions
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Au Notebook: Exploring F&B Sales Activities on Online Channels
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Au Notebook: 04 Latest Internal Communication Creative Trends
Au Medal
Brands Vietnam - Young Agencies #23: Aurora – Creativity comes from understanding and courage
In this edition of Young Agencies, let's listen to the sharing of two co-founders Pham Thai Ha - CEO and Quach Tuan Anh - General Manager at Aurora Creative Consultancy, about the story of how to develop Aurora - "the brainchild". ” was born right at the time of the pandemic.