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At the end of March 2021, VinFast took on domestic and foreign media channels by "storm" when it officially launched Vietnam's first all-electric car model - VF e34. With green technology, breakthrough features and competitive cost in the C-SUV segment, VF e34 is proud to bring future technology closer to Vietnamese consumers across the country.
Pioneering in technology is a pride but also a great challenge for VinFast when in the Vietnamese market, more than 90% of people are still familiar with fossil fuel vehicles. “Where can I charge the battery when the car runs out of power?”, “Is the cost more economical than petrol cars?” “Will the electric motor be durable enough and be reliability?” are among the most popular questions among customers for VinFast.
Therefore, Aurora determines that building trust, persuading customers to experience and increasing the number of pre-orders is the most important goal in this VinFast VF e34 launch campaign.
Identify the target audience to offer a specific content route:
Proposing innovative forms of Livestream, combining O2O to increase the number of pre-orders and customer experience
Proposing interactive activities to increase customer engagement and experience during the epidemic season such as AR Virtual Reality Racing Minigame, Q&A series Minigame,...
We have received your message and will get back to you shortly. We wish you a day full of joy.