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Design

Creative

VinFast VF e34 - HMI ADAS

01
The Brief

In March 2021, VinFast invested in developing the VF e34 electric car display interface that integrates high aesthetics, intelligence, and convenience. The VF e34's user interface values clarity, with icons and touch areas that are easy to use while driving.

1. Provide a seamless connection experience and easy communication between the user and the car display.
2. Create minimalist, modern, and luxurious design concept.
3. Develop an icon system that meets the criteria of clarity, uniformity, multicolor and high applicability.
4. Build illustrative videos to assist consumers in discovering 65 features and using the car efficiently.

Client:
VinFast

Industry:
Automotive

Time:
2021
02
Our Approach

1. Conduct extensive study on the most recent UI design trends and safety standards from Android Auto and Apple Carplay.
2. Connect the concept with VinFast Brand Positioning, Product Design Language and Brand Identity.
3. Understanding target customers through analysis of customer groups that pre-order products.
4. Develop the design with the goal of optimizing user experience.

KEY ACTIVITES:

UIUX

And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.

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