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Design

Creative

2024 Tet Calendar

01
The Brief

Calendar is more than an item, it's a companion through our milestones. Each page, each quotes is a source of motivation for us to keep moving forward or bring a positive emotion everytime watching the Calendar. 

As a creative agency always keeping up with new trends, Aurora aims to utilize modern technology to create a calendar that is beautiful both aesthetically and spiritually. Can AI meet these requirements? 

Let's find out the answer through our project below!

Client:
Non-brand

Industry:
Business Gifts

Time:
2024
02
Our Approach

To adress the issues, Aurora has developed four core approaches with these following key points:

  • Developing the main concept based on familiar themes that evoke emotions
  • Using illustrated artwork to enhance human friendliness.
  • Maximizing the product's sustainability and increasing personalization for each target group.
  • Utilizing Midjourney AI technology to support the creative process of illustrations while also removing biases towards mechanical and emotionless technology.

Details from the concept to the finished product are as follows.

KEY ACTIVITES:

Ideation

Design

And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.

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