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Branding

Planning

Design

Creative

Campaign

2023 Summer Campaign - VinFast E-scooter

01
The Brief

Air and noise pollution are the warning issues in 2023 that can affecting the future and environment of Vietnam. Therefore, to create a sustainable life for the young generation of Vietnam, VinFast E-scooter collaborated with Aurora Vietnam to launch the Summer 2023 campaign with the image of a trendy, smart and environmental friendly scooter, targeting students who buy scooter for the first time.

Client:
VinFast E-scooter

Industry:
Electric Motorcycle

Time:
2023
02
Our Approach

Create a friendly brand image with GenZ group with 2 criteria: Creative and Friendly

  • Creative by images design, music, dance and angles.
  • Friendly to the spirit and energetic and. enthusiastic personality of young people.

Concept: Live green smartly together

  • Be inspired by the USP of electric vehicles compared to gasoline vehicles, which is the eco friendly electric energy and the smart features. As a Green - Clean - Smart product, electric vehicles are also becoming a green-transportation trend globally.

 

 

KEY ACTIVITES:

Character and Sticker Design

iTVC/TVC

IMC Planning and Concept for the Campaign

TVC represents the image of GenZ - the generation that is not afraid to express their own personality, ready to pursue their passion and increasingly pursue a sustainable Green lifestyle. Using the the keyword "Xanh" can both mean "Green" (environment) and "Blue" (VinFast) with the image of energetic, confident GenZ youngsters, VinFast accompanies them to bring the color to the Vietnam.

And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.

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Sang Tao