{"id":4040,"date":"2024-04-04T11:18:19","date_gmt":"2024-04-04T11:18:19","guid":{"rendered":"http:\/\/auroravietnam.vn\/?post_type=baiviet&#038;p=4040"},"modified":"2024-07-25T11:44:28","modified_gmt":"2024-07-25T11:44:28","slug":"au-notebook-instagram-trend-2023","status":"publish","type":"baiviet","link":"https:\/\/auroravietnam.vn\/en\/baiviet\/au-notebook-instagram-trend-2023\/","title":{"rendered":"Au Notebook: Instagram Trend 2023"},"content":{"rendered":"<p><span style=\"font-size: 12pt; color: #999999;\"><em>The English content below is automatically generated by Google translate. Please ignore any wrong wordings or you could change the default language to Vietnamese.<\/em><\/span><\/p>\n<p><em>Not only organizing exclusive Workshops with creative &#8220;masters&#8221; in the advertising industry, Aurora also has professional training sessions with the desire to be able to keep up with trends, especially on social networking platforms. favored by many users.<\/em><\/p>\n<p><em>Let&#8217;s discover the valuable information that has been selected by Light Chaser in reports from Tiktok, Google, Instagram!<\/em><\/p>\n<p><span style=\"font-size: 18pt;\"><strong>REPORT 02: Instagram Trend Report 2023 &#8211; 09 major trends on Instagram<\/strong><\/span><\/p>\n<p>Instagram has published its 2023 Trends Report to predict the top trends that will continue to grow next year for Gen Z users, based on detailed usage data, statistics survey\u2026<\/p>\n<p><span style=\"font-size: 18pt;\"><strong>\ud83d\udc49\ud83c\udffb<\/strong><strong> Instagram Trend 01: Recycle, Reuse, Renew &#8211; Sustainable Fashion<\/strong><\/span><\/p>\n<ul>\n<li>Sustainability is an important issue for Gen Z. As concerns about climate change grow, DIY clothing offers a sustainable alternative to fast fashion.<\/li>\n<li>According to Instagram, more than half of Gen Z said they plan to make their own clothes by 2023.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2187 size-full\" src=\"http:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/52.png\" alt=\"\" width=\"2069\" height=\"1423\" srcset=\"https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/52.png 2069w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/52-300x206.png 300w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/52-1024x704.png 1024w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/52-768x528.png 768w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/52-1536x1056.png 1536w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/52-2048x1409.png 2048w\" sizes=\"(max-width: 2069px) 100vw, 2069px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><strong>\ud83d\udc49\ud83c\udffb<\/strong><strong> Instagram Trends 02: Action &#8211; Towards the community<\/strong><\/span><\/p>\n<ul>\n<li>In 2023, many members of Gen Z will use their personal budgets to support causes and communities. The views and activities towards fairness and equality in the community will be encouraged and spread on the media and social networks.<\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><strong>\ud83d\udc49\ud83c\udffb<\/strong><strong> Instagram Trend 03: Beauty expresses itself<\/strong><\/span><\/p>\n<ul>\n<li>Beauty will be a form of self-expression this coming year. Many Gen Z consumers will present an image as a fashion or beauty expert to assert themselves on social networks.<\/li>\n<li>In addition, with the effects of climate change, two-thirds of Gen Z shoppers plan to buy skin care or beauty products to combat extreme weather, especially the sun. God.<\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><strong>\ud83d\udc49\ud83c\udffb<\/strong><strong> Instagram Trends 04: Virtual Influencer Trends and Metaverse<\/strong><\/span><\/p>\n<ul>\n<li>The trend of virtual influencers and using Avatar in the Metaverse is predicted to be more explosive next year. Virtual Influencers provide real inspiration.<\/li>\n<li>More than half of Gen Z social media users plan to get fashion or beauty inspiration from influencers by 2023.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2189 size-full\" src=\"http:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/53.png\" alt=\"\" width=\"3984\" height=\"2113\" srcset=\"https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/53.png 3984w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/53-300x159.png 300w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/53-1024x543.png 1024w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/53-768x407.png 768w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/53-1536x815.png 1536w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/53-2048x1086.png 2048w\" sizes=\"(max-width: 3984px) 100vw, 3984px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: Advertising Vietnam<\/em><\/p>\n<p><span style=\"font-size: 18pt;\"><strong>\ud83d\udc49<\/strong><strong> Instagram Trends 05: Financial investment<\/strong><\/span><\/p>\n<ul>\n<li>Nearly two-thirds of Gen Z plan to use social media to make money by 2023.<\/li>\n<li>64% of Gen Z social media users plan to monetize a project this year.<\/li>\n<li>Over 85% of Gen Z plan to learn a new skill by 2023.<\/li>\n<li>A quarter of teens using social media want to improve their financial skills.<\/li>\n<li>While a significant portion of Gen Z hopes to make money on Instagram, nearly half of creators say they make content to express themselves and satisfy their passions.<\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><strong>\ud83d\udc49\ud83c\udffb<\/strong><strong> Instagram Trend 06: Discovering culture through food<\/strong><\/span><\/p>\n<ul>\n<li>68% of Gen Z social media users will continue or want to try a certain food after their online experiences. Through popular food creators and content, Gen Z uses Instagram as a tool to help them discover cultures around the world.<\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><strong>\ud83d\udc49<\/strong><strong> Instagram Trend 07: The need for interaction<\/strong><\/span><\/p>\n<ul>\n<li>Nearly a third of Gen Z users expect an in-person, interactive experience with their favorite celebrity. Not only that, this generation also expects the appearance of influencers, KOLs, on new media channels and platforms.<\/li>\n<li>Example: Over 40% of Gen Z followers want to listen to podcasts from the creators they love.<\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><strong>\ud83d\udc49\ud83c\udffb<\/strong><strong> Instagram Trends 08: Music Wave<\/strong><\/span><\/p>\n<ul>\n<li>Covered music events are a favorite among Gen Z users. 68% of Gen Z social media users plan to attend or want to attend mass music events with celebrity appearances.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2191 size-full\" src=\"http:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/54.png\" alt=\"\" width=\"2796\" height=\"2696\" srcset=\"https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/54.png 2796w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/54-300x289.png 300w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/54-1024x987.png 1024w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/54-768x741.png 768w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/54-1536x1481.png 1536w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/54-2048x1975.png 2048w\" sizes=\"(max-width: 2796px) 100vw, 2796px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><strong>\ud83d\udc49\ud83c\udffb<\/strong><strong> Instagram Trends 09: Dating Profile<\/strong><\/span><\/p>\n<ul>\n<li>The report shows that Gen Z users often use DMs (Direct Messages) to get to know more instead of Swipe on dating apps. They treat Instagram like a new dating app and use Memes as a way to start a conversation with someone they just met for the first time. They appreciate their understanding of astrology as well as spiritual matters.<\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>Summary<\/strong><\/span><\/p>\n<p>9 trends that will dominate Instagram in 2023: Sustainable fashion; Action for the community; Beauty expresses itself; Virtual Influencer Trends and Metaverse; Financial Investment, Interactive Demand, Cultural Discovery through Food, Music Wave and Dating Profile<span style=\"font-size: 12pt; color: #000000;\">.<\/span><\/p>\n<p><span style=\"font-size: 18pt; color: #ff0000;\"><strong>\ud83d\udc49\ud83c\udffb<\/strong> <span style=\"color: #e64d4d;\"><strong>Read Part 01 &#8211; TikTok Trend Report 2023 Analysis<\/strong><span style=\"text-decoration: underline;\"><a style=\"color: #e64d4d; text-decoration: underline;\" href=\"https:\/\/auroravietnam.co\/news\/au-notebook-01-xu-huong-noi-bat-tiktok-2023-en-62\"> <strong>Here<\/strong><\/a><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 18pt; color: #ff0000;\"><strong>\ud83d\udc49\ud83c\udffb<\/strong><span style=\"color: #e64d4d;\"><strong> Read Part 03 &#8211; Analysis of Google&#8217;s 2023 Trend Report <\/strong><span style=\"text-decoration: underline;\"><a style=\"color: #e64d4d; text-decoration: underline;\" href=\"https:\/\/auroravietnam.co\/news\/au-notebook-01-xu-huong-noi-bat-google-2023-en-64\"><strong>Here<\/strong><\/a><\/span><\/span><\/span><\/p>\n","protected":false},"featured_media":3944,"template":"","danh_muc":[],"catergory_news":[26],"hagtash_new":[],"_links":{"self":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/baiviet\/4040\/"}],"collection":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/baiviet\/"}],"about":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/types\/baiviet\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/media\/3944\/"}],"wp:attachment":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/media\/?parent=4040"}],"wp:term":[{"taxonomy":"danh_muc","embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/danh_muc\/?post=4040"},{"taxonomy":"catergory_news","embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/catergory_news\/?post=4040"},{"taxonomy":"hagtash_new","embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/hagtash_new\/?post=4040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}