{"id":4002,"date":"2024-02-29T10:05:16","date_gmt":"2024-02-29T10:05:16","guid":{"rendered":"http:\/\/auroravietnam.vn\/?post_type=baiviet&p=4002"},"modified":"2024-07-25T10:24:55","modified_gmt":"2024-07-25T10:24:55","slug":"04-outstanding-marketing-trends-for-the-banking-industry","status":"publish","type":"baiviet","link":"https:\/\/auroravietnam.vn\/en\/baiviet\/04-outstanding-marketing-trends-for-the-banking-industry\/","title":{"rendered":"04 Outstanding Marketing Trends for the Banking Industry"},"content":{"rendered":"

Generation Z is growing more and more, creating great challenges for banks in terms of new transformation: younger, smarter, more technological, and more modern.<\/p>\n

With the support of the Government, the program “National digital transformation to 2025, orientation to 2030” was launched with the expectation of bringing about economic and social development. So, what do banks need to do, and how to change the way they communicate to catch up with that trend?<\/p>\n

\ud83d\udc49\ud83c\udffb<\/strong> \u00a0Join Aurora to discover in detail 04 outstanding Marketing Trends for the Banking industry.<\/strong><\/span><\/p>\n

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Trend 01: Banks have a new role: Customer’s financial coach<\/strong><\/span><\/p>\n

Financial management with Gen Z is a challenge when they are faced with countless consumer pitfalls. Therefore, the desire to be supported and accompanied on the way of spending – saving is an essential need of young people.<\/p>\n

A good example of a “financial coach” is Barclays Bank – the Bank of England pioneering the creation of an intimate financial language with unique features.<\/p>\n