    {"id":3994,"date":"2024-02-10T09:53:29","date_gmt":"2024-02-10T09:53:29","guid":{"rendered":"http:\/\/auroravietnam.vn\/?post_type=baiviet&#038;p=3994"},"modified":"2024-07-25T08:12:52","modified_gmt":"2024-07-25T08:12:52","slug":"05-creative-trends-in-women-to-follow","status":"publish","type":"baiviet","link":"https:\/\/auroravietnam.vn\/en\/baiviet\/05-creative-trends-in-women-to-follow\/","title":{"rendered":"05 Creative Trends in Women to follow"},"content":{"rendered":"<p>A year has more than five days dedicated to women &#8211; the target audience of most brands. During an increasingly crowded media world and increasingly unpredictable customer tastes, which are creative approaches to touch women&#8217;s hearts?<\/p>\n<p>In response to the upcoming October 20th Women&#8217;s Day, Aurora conducts a Creative Trend for Women Report to help brands build creative campaigns that leave a strong impression on customers&#8217; minds.<\/p>\n<p>Let&#8217;s explore detail 05 outstanding creative trends on the topic of Women!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2433 size-full\" src=\"http:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a1.png\" alt=\"\" width=\"4500\" height=\"1953\" srcset=\"https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a1.png 4500w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a1-300x130.png 300w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a1-1024x444.png 1024w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a1-768x333.png 768w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a1-1536x667.png 1536w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a1-2048x889.png 2048w\" sizes=\"(max-width: 4500px) 100vw, 4500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>Visual Trend 01: <\/strong><strong>Overwhelmed with a colorful palette, which is close to Gen Z<\/strong><\/span><\/h4>\n<p>Saying goodbye to the usual soft and clear colors, brands become breakthroughs with futuristic and brilliant neon, bringing the image of a new modern woman with a personality to the throne.<\/p>\n<ul>\n<li>No longer soft pink, Diana brought a bold pink color with a vibrant neon tone in the campaign <strong>Tym em \u0111i<\/strong> (which means <strong>Give me Heart)<\/strong>.<\/li>\n<li>Kotex breaks the stereotype about periods with the Neon palette: Blue &#8211; Pink &#8211; Yellow that could not be more eye-catching and personal.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2441 size-full\" src=\"http:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a5.png\" alt=\"\" width=\"4500\" height=\"1266\" srcset=\"https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a5.png 4500w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a5-300x84.png 300w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a5-1024x288.png 1024w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a5-768x216.png 768w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a5-1536x432.png 1536w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a5-2048x576.png 2048w\" sizes=\"(max-width: 4500px) 100vw, 4500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>Visual Trends 02: Diversifying the image of women, breaking the old stereotype<\/strong><\/span><\/h4>\n<p>&#8220;There is no need to follow a standard, women should be proud in their own way&#8221; is the message favored by brands.<\/p>\n<ul>\n<li>For PNJ, jewelry for modest women is an old story, let&#8217;s welcome the rise of bold and bold style in the MV <strong>You are a treasure<\/strong>.<\/li>\n<li>Farewell to the image of long, smooth black hair in familiar advertisements, Dove honors the beauty of all hair through multi-colored, multi-shaped hair.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2435 size-full\" src=\"http:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a2.png\" alt=\"\" width=\"4500\" height=\"981\" srcset=\"https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a2.png 4500w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a2-300x65.png 300w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a2-1024x223.png 1024w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a2-768x167.png 768w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a2-1536x335.png 1536w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a2-2048x446.png 2048w\" sizes=\"(max-width: 4500px) 100vw, 4500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>Content Trends 01: Fun wordplay for a unique and impressive message<\/strong><\/span><\/h4>\n<p>Play on words both helps brands integrate the brand name and express the new idea of the campaign.<\/p>\n<ul>\n<li><strong>Not be a Woman, be a Main Female &#8211; become the main character of your life <\/strong>was the message that helped Loreal created a social media storm in October 2021.<\/li>\n<li><strong>Maybeline \u2013 M\u1ea5y b\u00e9 L\u00ec<\/strong> is a catchy wordplay: the name \u201cshout out\u201d for <strong>Gen L\u00ec<\/strong> (Gen Z) and the phrase that reminds of the brand as well.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2443 size-full\" src=\"http:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a6.png\" alt=\"\" width=\"4500\" height=\"1307\" srcset=\"https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a6.png 4500w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a6-300x87.png 300w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a6-1024x297.png 1024w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a6-768x223.png 768w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a6-1536x446.png 1536w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a6-2048x595.png 2048w\" sizes=\"(max-width: 4500px) 100vw, 4500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>Content Trends 02:\u00a0Creating hypothetical situations to elicit reflections on feminine&#8217; rights<\/strong><\/span><\/h4>\n<ul>\n<li>Imagine a person crying in the office, who would that person be? Men or women? You will be surprised that your answer is largely based on old gender stereotypes with CPB London&#8217;s campaign.<\/li>\n<li>It&#8217;s hard for a man to be a driver, but for a woman to be a driver is 10 times harder. Learn more about gender stereotypes through the journey of women to their dream of driving with Uber right<span style=\"color: #e64c4c;\"> <a style=\"color: #e64c4c;\" href=\"https:\/\/drive.google.com\/file\/d\/1vZOSpE9UBY7Jj6J_glaCAJ6XZB1KxUH3\/view\"><strong>here<\/strong><\/a>.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2437 size-full\" src=\"http:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a3.png\" alt=\"\" width=\"4500\" height=\"930\" srcset=\"https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a3.png 4500w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a3-300x62.png 300w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a3-1024x212.png 1024w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a3-768x159.png 768w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a3-1536x317.png 1536w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/a3-2048x423.png 2048w\" sizes=\"(max-width: 4500px) 100vw, 4500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>Content Trends 03: Telling touching stories<\/strong><\/span><\/h4>\n<p>Exploiting touching content is always an old method but never outdated because of the humanistic messages it brings.<\/p>\n<ul>\n<li>Viettel tells the mother&#8217;s story from the point of view of her son to more clearly depict situations of climax conflict, then convey the message: &#8216;<strong>Appreciate and give your mother the best things in your own way&#8217;.<\/strong><\/li>\n<li>SKII just considers 30 a number, <strong>not a &#8216;women&#8217;s expiration date&#8217;<\/strong>. How does SKII uncover insights and convey this message? Let&#8217;s explore the Case study with Aurora <span style=\"color: #e64c4c;\"><a style=\"color: #e64c4c;\" href=\"https:\/\/drive.google.com\/file\/d\/1vZOSpE9UBY7Jj6J_glaCAJ6XZB1KxUH3\/view\"><strong>here<\/strong><\/a>.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3658 size-full\" src=\"http:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/k4.png\" alt=\"\" width=\"2560\" height=\"435\" srcset=\"https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/k4.png 2560w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/k4-300x51.png 300w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/k4-1024x174.png 1024w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/k4-768x131.png 768w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/k4-1536x261.png 1536w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/k4-2048x348.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><strong>\ud83d\udc49\ud83c\udffb<\/strong><strong> To learn more about Creative Trends for Women, see the full report <\/strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/drive.google.com\/file\/d\/1vZOSpE9UBY7Jj6J_glaCAJ6XZB1KxUH3\/view\"><strong><span style=\"color: #e64c4c;\">here<\/span><\/strong><\/a><\/span><strong>.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 18pt;\"><strong>Summary<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>Creative Trends for Women<\/strong>\u00a0<strong>Report <\/strong>aims to help brands adapt to consumer tastes. With the above predictions, Aurora hopes brands will build impressive campaigns for women, increasing customer engagement in this Women&#8217;s Day.<\/p>\n<p>To explore more marketing trends and how Aurora applied those in our campaigns, please visit our showcases <span style=\"color: #e64c4c;\"><a style=\"color: #e64c4c;\" href=\"https:\/\/auroravietnam.co\/works\"><strong>here<\/strong><\/a><\/span>. We believe that a coffee chat can illuminate many amazing ideas for your brand, let&#8217;s go grab a coffee with us:\u00a0<span style=\"color: #e64c4c;\"><a style=\"color: #e64c4c;\" href=\"mailto:hello@auroravietnam.co\"><strong>hello@auroravietnam.co<\/strong><\/a><\/span>.<\/p>\n","protected":false},"featured_media":3998,"template":"","danh_muc":[],"catergory_news":[26],"hagtash_new":[],"_links":{"self":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/baiviet\/3994\/"}],"collection":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/baiviet\/"}],"about":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/types\/baiviet\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/media\/3998\/"}],"wp:attachment":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/media\/?parent=3994"}],"wp:term":[{"taxonomy":"danh_muc","embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/danh_muc\/?post=3994"},{"taxonomy":"catergory_news","embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/catergory_news\/?post=3994"},{"taxonomy":"hagtash_new","embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/hagtash_new\/?post=3994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}