{"id":3853,"date":"2022-03-02T07:32:12","date_gmt":"2022-03-02T07:32:12","guid":{"rendered":"http:\/\/auroravietnam.vn\/?post_type=baiviet&#038;p=3853"},"modified":"2024-06-21T09:24:19","modified_gmt":"2024-06-21T09:24:19","slug":"journey-through-the-idea-of-aurora","status":"publish","type":"baiviet","link":"https:\/\/auroravietnam.vn\/en\/baiviet\/journey-through-the-idea-of-aurora\/","title":{"rendered":"Journey through the idea of Aurora"},"content":{"rendered":"<p><span style=\"font-size: 10pt; color: #808080;\"><em>The English content below is automatically generated by Google translate. Please ignore any wrong wordings or you can read the Vietnamese version here or simply by changing the default language into Vietnamese.<\/em><\/span><\/p>\n<p>Hello hello, I&#8217;m Mushroom &#8211; a Creative Intern at Au&#8217;s house. Let&#8217;s discover the &#8220;Journey to overcome the idea&#8221; of Au&#8217;s family through 06 passes. This knowledge is accumulated by me through training sessions and sharing from members of the company, hoping to help you pocket knowledge, &#8220;cross the pass&#8221; successfully like me.<\/p>\n<ul>\n<li><strong>Pass 01: Ability to pick up equipment<\/strong><\/li>\n<\/ul>\n<p>Ideas will come when you don&#8217;t expect them to accumulate every day. Watch movies, surf facebook, tiktok, read newspapers, stories&#8230; let&#8217;s pretend to be a Creative, see something good, record it right away so that later you can bite the &#8220;pumpkin&#8221; seed, which also has a source of inspiration. Who knows, the things you&#8217;re impressed by a movie you&#8217;ve seen will be the inspiration for the &#8220;billion dollar&#8221; TVC script.<\/p>\n<ul>\n<li><strong>Pass 02: Compare whenever possible<\/strong><\/li>\n<\/ul>\n<p>Comparison is one of the effective exercises to train the creative imagination. Compare things that are as unrelated, as far apart, that have similarities, the better. Later, when approaching briefs from customers, if you compare enough thoughts, you will automatically associate the brand&#8217;s products with many things. The idea comes from there.<\/p>\n<ul>\n<li><strong>Pass 03: Don&#8217;t be afraid to &#8220;challenge&#8221; yourself<\/strong><\/li>\n<\/ul>\n<p>The idea will come when we know how to ask big enough questions and create complex problems to solve. Each product is a solution to a problem. So, the more complex, urgent, and serious the problem needs to be, the more impressive the solution will be. However, make sure that the heart of the matter is the truth.<\/p>\n<ul>\n<li><strong>Pass 04: Deep me time<\/strong><\/li>\n<\/ul>\n<p>Finding a quiet corner and relaxing your mind when you encounter a &#8220;secret&#8221; situation is also a way to pave the way for ideas to appear. A cup of coffee or a chill song is also a good idea?<\/p>\n<ul>\n<li><strong>Pass 05: Live a lot, travel a lot and love a lot.<\/strong><\/li>\n<\/ul>\n<p>Boldly step out into the world, experience a lot, live to the fullest, and accumulate many rich ideas for industry.<\/p>\n<ul>\n<li><strong>Pass 06: Keep the fire inside always warm<\/strong><\/li>\n<\/ul>\n<p>A warm heart with the profession will help you touch the emotions of the viewers, the deeper the idea. To pursue your dreams in this &#8220;prosperous&#8221; and &#8220;painful&#8221; industry, always keep the fire to keep going.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2942 size-full\" src=\"http:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/c55.jpg\" alt=\"\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/c55.jpg 2560w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/c55-300x300.jpg 300w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/c55-1024x1024.jpg 1024w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/c55-150x150.jpg 150w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/c55-768x768.jpg 768w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/c55-1536x1536.jpg 1536w, https:\/\/auroravietnam.vn\/wp-content\/uploads\/2024\/02\/c55-2048x2048.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n","protected":false},"featured_media":3790,"template":"","danh_muc":[],"catergory_news":[],"hagtash_new":[],"_links":{"self":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/baiviet\/3853\/"}],"collection":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/baiviet\/"}],"about":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/types\/baiviet\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/media\/3790\/"}],"wp:attachment":[{"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/media\/?parent=3853"}],"wp:term":[{"taxonomy":"danh_muc","embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/danh_muc\/?post=3853"},{"taxonomy":"catergory_news","embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/catergory_news\/?post=3853"},{"taxonomy":"hagtash_new","embeddable":true,"href":"https:\/\/auroravietnam.vn\/en\/wp-json\/wp\/v2\/hagtash_new\/?post=3853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}